The charming oceanside town of Victoria blends old-world elegance with modern sophistication, and nowhere is this more evident than in its jewellery shops. Here, you’ll find handcrafted masterpieces, sparkling gemstones, and timeless designs that reflect coastal beauty and impeccable craftsmanship.
In this article, we’re highlighting Victoria’s top luxury jewellery shops along with some of the shopping districts where those shops are concentrated.
Hubs for Jewellry Shopping in Victoria
Whether you’re geared for a shopping spree or the ultimate window-shopping day, it will help to focus your efforts on a few key shopping districts in Victoria. Here are some of the areas you’ll find the highest concentration of jewellery shops:
Government Street
Government Street is by far the most iconic shopping district in Victoria. Bustling with tourists and locals alike on any given day, Government Street has a popular pedestrian-only zone that stretches from Wharf Street up to Yates Street.
This historic street is lined with beautiful old architecture, lively bars, and a variety of retail shops. Everything from local handmade goods to tourist trinkets and expensive jewellery shops can be found on Government.
With the southern end of the street ideally located next to Victoria’s Inner Harbour, some of the best shopping in the city is easily accessible for visitors coming off cruise ships or ferries from the United States.
Oak Bay Avenue
To the east of downtown Victoria is the stunning, ultra-desirable community of Oak Bay. With some of the most expensive real estate in the city, Oak Bay is well-known for its scenic beach access points, quiet streets, and buzzing Oak Bay Avenue. Oak Bay Avenue runs from Fort Street east until it hits the ocean.
If you’re in the market for jewellery or clothing, Oak Bay Avenue is an excellent place to shop. It’s also a little quieter than downtown, with cute coffee shops and pubs and a more laid-back atmosphere.
Mayfair/Uptown
The Mayfair/Uptown area is located just north of downtown, off the highway. This part of town is home to two of Victoria’s big three shopping malls – Mayfair Mall and Uptown Shopping Centre, located just minutes apart from each other. You could easily spend the better part of a day browsing the selection at these two major malls.
Top Luxury Jewellery Shops in Victoria
Looking for some can’t miss luxury jewellery shops in Victoria? Here are a few standouts:
Armeni Jewelers
Armeni Jewelers is a family-run business that has been selling exceptional quality jewellery for the past 18 years. Owned by the Baghdassarian family, the grandfather served as the personal jeweler for King Haile Selasse of Ethiopia, which inspired his children to take up the art of crafting jewellery.
You can find everything from engagement rings to bracelets, necklaces and earrings at Armeni Jewelers, plus they also craft custom jewellery.
Location: 733 Humboldt St
Violette Boutique
Violette Boutique is a mother-daughter business that got started back in 2005. What started as a single 700 square foot shop grew into a much larger shop plus a beautiful Oak Bay Avenue location.
Violette Boutique is proud to stock a nice selection of popular jewellery brands, but their main focus is Canadian-made products. They even have their own in-house jewellery brand now called Violette Studio.
Come shop their range of fine jewellery plus beauty products and accessories like candles, hair clips and more.
Locations: 2250 Oak Bay Ave #201 and 560 Johnson St #104a
Flux and Stone Jewelry
Flux and Stone Jewelry is a local jewellery shop that was born in Scotland before coming to Victoria to make a name for itself. What started as a small table in the Bastion Square Market grew to one of Victoria’s favourite jewellery shops with two locations.
In 2023, Flux and Stone opened their stunning downtown location, complete with a loft studio for custom jewellery work and other special projects. You’ll find unique collections for birthstones, engagement rings and vintage jewellery, plus permanent jewellery and custom designs.
Locations: 3147 Douglas St (Mayfair Mall) and 1306 Government St
Lugaro Jewellers
Lugaro Jewellers is a Canadian family-owned business that was established back in 1986 with locations in Calgary, Vancouver, Burnaby and Victoria.
Lugaro has built their reputation on not only masterful craftmanship, but trusted partnerships with some of the world’s most prestigious watchmakers. On top of engagement rings and jewellery collections, you’ll find one of the best selections of Rolex, Cartier, Tudor, Tissot, Omega, and other luxury watch brands.
Location: 1102 Government St
Francis Jewellers
Francis Jewellers is a Victoria institution that celebrated its 100th year in business not long ago. It all started when 31-year-old Frederic Willian Francis opened the first store at 1627 Douglas Street. Today, the iconic jewellery shop occupies a storefront on Broughton Street selling everything from engagement rings to necklaces, bracelets, and just about everything else.
The custom design studio at Francis Jewellers has a full team of designers and fabricators ready to repurpose old jewellery and turn inspirations into reality.
Location: 608 Broughton St #102
Barclay’s Fine Jewellers
Barclay’s Fine Jewellers is another one of Victoria’s favourite jewellery shops, founded in 1986. Barclay’s prides themselves on expert craftsmanship and dedicated client care, whether you’re shopping for an engagement ring or bringing in a family heirloom for repair.
Their in-house design studio is home to a team of designers and a master goldsmith, ready to craft custom pieces, repair, or alter existing jewellery.
Location: 2187 Oak Bay Ave #106
Idar Jewellers
Idar Jewellers is an award-winning family-owned jewellery shop here in Victoria, led by master goldsmith Idar Bergseth for over 45 years now. Idar specializes in beautifully handcrafted and unique collections including Arabesque, Celtic, Renaissance, Calla Lily, and more.
Visit their little blue shop up on Fort Street, away from the hustle and bustle of the downtown core.
Location: 950 Fort St
Stones Jewellery
Stones Jewellery is a luxurious jewellery shop located in the lobby of the Fairmont Empress, Victoria’s most iconic hotel, which the city was built around in the early 1900s.
Stones Jewellery prides themselves on carrying mostly in-house designs that are truly unique. You’ll find everything from opals to emeralds and alexandrite to padparadscha. This is the place to find something nobody else has.
Location: 721 Government St (Fairmont Empress)
Handmade Indigenous Jewellery
Victoria is on the traditional territories of Coast Salish peoples including the Songhees, Esquimalt, and W̱SÁNEĆ (Saanich) Nations, who’ve been here for thousands of years. As such, rich indigenous culture lives and breathes throughout Victoria. If you’re looking for beautiful handmade indigenous jewellery, here are a couple must-see spots:
Artina’s Jewellery
For the past 30+ years, Artina’s Jewellery has provided a platform for Indigenous jewellers. Everything you’ll find at Artina’s is either limited edition or one-of-a-kind, with everything handcrafted and never mass-produced. Most jewellery even comes stamped for authentication by the artist. Choose from bracelets, necklaces, rings, pendants, watches, and just about anything else you can imagine.
Location: 1002 Government St
Side Street Studio
Side Street Studio got started as a collective owned by six women in 1984. The original vision was to sell only beautiful jewellery made in BC – a vision that is upheld to this day.
The jewellery shop has grown into much more today, now selling everything from pottery to glass, wood and textiles. They also have a West Coast First Nations Jewellry collection, with everything handmade in BC.
Location: 2250 Oak Bay Ave #204
